Wal-Mart enters the fray with a Mobile App – I am assuming that once NFC is more prevalent, it will serve to make the check out process even easier. The possibilities coming off this for Big Box and department store apps are endless, taking advantage of the capabilities of to do things like location-based advertizing, competitive comparisons, up-sell, wish-list, shopping list, etc. Canadian Tire, Target, Home Depot, Lowes, and Rona should all be paying attention – this is the sort of convenience that will draw more traffic to your stores. Wal-Mart’s Mobile Chief, Gibu Thomas, is quoted saying “Two weeks after Wal-Mart launched “in-store mode” with its app, roughly 60 percent of its shoppers opted to use it. Moreover, about 12 percent of Wal-Mart’s sales that come through its app are coming from customers who are inside a store and using “in-store mode.” Wired’s Marcus Wohlsen postulates that Wal-Mart is doing this to target Amazon. This is an interesting view-point, as this move seems to bridge both worlds with the convenience of shopping online, and competitive pricing, yet still retaining the tactile sense of being able to see, feel and try on the items before purchase, followed by the instant gratification of not having to pay shipping and wait for delivery.